eBay Sell-Through Report, September 2026: 18,651 Listings

1. 14.2% of the 18,651 single-unit eBay US listings published through FlowLister in September 2026 sold within 30 days, against 12.2% pooled in the May to September baseline; seller-balanced, the two periods are level at 19.2% and 19.3%.
2. Among September listings that sold within 30 days, the median time to sale was 7.1 days; 15.9% sold within 24 hours and 48.9% within the first week.
3. 62.7% of September eBay sales closed below the final list price, down from 68.1% in the baseline. When a sale was below list, the median discount was 23.1%.
4. With Best Offer on, 71.4% of September sales closed below list; with Best Offer off, 40.6%.
5. eBay listings priced $100 to $249.99 sold within 30 days 34.1% of the time in September, against 8.4% for listings under $15.
6. Within the same seller, listings with 16 or more filled item specifics differed from listings with 10 or fewer by a median −4.1 points in 30-day sell-through (95% interval −7.0 to −1.9), across 43 sellers. The baseline found the same direction.
7. Within the same seller, eBay listings with 7 or more photos differed from listings with 1 to 6 photos by a median +0.7 points (95% interval −1.0 to +5.6, which includes zero), across 39 sellers.
8. Within the same seller, titles of 76 to 80 characters differed from titles under 70 characters by a median +0.5 points (95% interval −1.5 to +2.7, which includes zero), across 65 sellers.
9. Pooled, listings that went live on a Sunday sold within 30 days 17.7% of the time, the highest day; Thursday was lowest at 11.9%. Within the same seller, weekend listings differed from weekday listings by a median +1.7 points (95% interval −1.1 to +3.3, which includes zero).
10. Among top-level eBay categories with no single seller above 40% of the row and 30 or more sales, 30-day sell-through ranged from 9% (Books & Magazines) to 34.8% (Consumer Electronics).
11. The median September list price was $19.99, unchanged from the baseline; the 90th percentile moved from $55.00 to $59.99.

Every figure comes from FlowLister's production database, read-only, aggregated before export. Correlation, not causation. Method and limits are below.

Among September listings that sold within 30 days, the median time to sale was 7.1 days. A quarter sold within 2.2 days and three quarters within 15.6 days. 15.9% sold inside 24 hours, 48.9% inside the first week and 71.2% inside two weeks. Put another way, 71.2% of the sales that happened in the first 30 days happened in the first 14.

The pooled rate is 14.2%. The average seller's own rate is 19.2% (sellers with 5 or more listings, 137 of them). 3,079 listings sold at any point before 2026-10-30; 2,642 of those inside 30 days.

62.7% of September sales closed below the final list price, by a median of 23.1% when they did. 2.7% closed above list. With Best Offer on, 71.4% of sales were below list (median discount 24%); with Best Offer off, 40.6% (median 20%).

Pooled, Best Offer off had the higher 30-day rate in September (17.7% against 13.2%; seller-balanced 22.2% against 18.5%), with the same median days to sale. The baseline showed no gap. We could not run the within-seller comparison this month: too few sellers listed both ways. Sellers who turn Best Offer off may simply price or source differently, so do not read the pooled gap as a Best Offer effect.

Best Offer is the setting when we pulled the data, not necessarily at the moment of sale. We see the final sale, not the offers.

The median September title was 74 characters and 7.5% used all 80. Pooled, titles under 50 characters sold 8.9% of the time against 15.5% for 76 to 79 characters, but one seller makes up nearly half of the short-title row.

Among top-level eBay categories with no single seller above 40% of the row and 30 or more sales, 30-day sell-through ranged from 9% (Books & Magazines) to 34.8% (Consumer Electronics). Clothing, Shoes & Accessories, the largest category at 8,428 listings, sold through 11.4%.

The most-listed leaf categories in September were Shirts > T-Shirts (1,664), Men's Accessories > Hats (328), Men's Clothing > Pants (320), Shirts > Polos (291), Books & Magazines > Books (290).

Pooled, Sunday was the best day to go live (17.7%) and Thursday the worst (11.9%). Held to the same seller, weekend listings differed from weekday listings by a median +1.7 points (95% interval −1.1 to +3.3, which includes zero), and evening listings from daytime listings by −0.4 points (95% interval −1.9 to +1.8, which includes zero). List when you have the item photographed. The data does not show a day or hour that helps.

Population. Single-unit eBay US listings created with FlowLister and published to eBay from 2026-09-01 through 2026-09-30 (UTC), by sellers on the eBay US marketplace whose eBay order sync succeeded in the last three days before 2026-10-30, so a missing sale is a real non-sale. Multi-quantity listings (434) and sales matched to an earlier listing of the same item (79) are excluded. 18,651 listings from 173 sellers remain.

Sold within 30 days. An eBay order matched to the listing with a sale time no more than 30 days after the listing went live. Every listing in the cohort had 30 days of exposure before the data was pulled on 2026-10-30, give or take the final hours of September 30.

Listing attributes (title, price, condition, category, item specifics) are the values at the moment of publish. Photo count is the number of photos on the listing when it was generated. Best Offer is the listing's setting when the data was pulled.

Sold below list compares the item price the buyer paid, excluding shipping and tax, to the listing's final list price.

Within-seller comparisons. Pooled rates mix sellers, and sellers differ more than listings do. For each comparison we took only sellers with at least 10 listings on each side, computed each seller's own difference in 30-day sell-through, and report the median difference with a 95-percent bootstrap interval. An interval that includes zero means the data does not show a direction.

Baseline. The May 15 to September 14, 2026 cohort from the eBay Listing Data Study 2026, same method. Its final two weeks overlap this cohort.

Privacy. Every number was aggregated on the server before export. No row with fewer than 20 sellers or 50 listings is reported, and suppressed rows carry no counts. Rows where one seller is 40% or more of the listings are marked.

Limits. One month of observational data from FlowLister users, not a random sample of eBay, and FlowLister users skew toward volume resellers of used apparel. Month-to-month changes include changes in who was listing.

Suggested citation:

Taylor, C. (2026). FlowLister eBay Sell-Through Report, September 2026. FlowLister. https://flowlister.com/ebay-sell-through-report-september-2026/

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