How to Sell on Depop: A Complete Seller Guide

Foundation

How Depop works

Depop is a peer-to-peer marketplace for secondhand and vintage fashion, built around a social feed rather than a search box. Sellers have a shop that functions like a profile, buyers follow shops they like, and discovery happens through browsing, the explore feed, and search.

The audience is young and style-driven. That shapes everything about selling well here: the same jacket photographed as a catalogue product on a white background will underperform the version styled and modelled, because buyers are shopping for a look as much as a garment.

Process

How to sell on Depop step by step

Setting up takes minutes. Building a shop that sells consistently is about doing four things well: photos, titles, pricing, and shipping speed.

1. Create your shop: Sign up, pick a handle that reads as a brand rather than a random string, add a profile photo and a short bio saying what you sell and where you ship. Connect your payout details so you can be paid.
2. Photograph in a consistent style: Use natural light and shoot up to four or more images per item. Modelled shots convert best, followed by hung or styled shots. Always include a close-up of the label and of any flaw.
3. Write descriptions buyers can search: Include brand, size as marked, actual measurements, material, condition, and the style terms buyers type. Note if sizing runs large or small, which prevents returns and complaints.
4. Price with negotiation in mind: Check what comparable items sold for, not what they are listed at. Depop buyers use the offer function heavily, so leave a margin you are comfortable conceding.
5. Choose your shipping method: A Depop-arranged label is simplest and gives automatic tracking. Shipping on your own can be cheaper if you already buy postage elsewhere. Decide whether the buyer pays or you absorb it into the price.
6. Ship fast and keep it in-app: Post promptly with tracking. Never accept payment outside Depop, no matter how the buyer frames the request, because that voids protection for both of you.

Costs

What Depop costs sellers in 2026

Depop restructured in 2024, dropping the seller selling fee in the US and UK and moving the cost to buyers. For sellers this is one of the cheapest fee structures among major fashion resale platforms.

Verified 24 July 2026. Confirm live rates in the app before pricing, since marketplace fees change without much notice.

Inventory

What sells on Depop

Depop's demand is concentrated in identifiable aesthetics rather than in mainstream brands. Understanding which bucket an item falls into tells you whether it belongs here or on eBay.

• Vintage and true retro: Genuine 80s, 90s, and Y2K pieces, especially branded sportswear and workwear, are Depop's core demand.
• Streetwear: Carhartt, Dickies, Nike, Adidas, and skate labels sell reliably when condition is honestly described.
• Y2K and subculture styles: Baby tees, low-rise denim, mesh, and similar trends move quickly when the styling in your photos matches the search term.
• Designer and archive pieces: High-value items sell, but authentication scrutiny and dispute risk both rise. Photograph tags and hardware in detail.
• Weak: generic modern high street: Current-season chain-store basics compete with the shops still selling them new. These are usually better bundled or sent elsewhere.

Context

Depop against the alternatives

Depop's zero seller fee makes it attractive on economics alone, but fee structure is only one input. Audience and discovery model matter as much, especially for inventory that is not fashion-forward.

Items that are valuable but not stylish, which describes most of what turns up in a house clearance, do better on a search-driven marketplace. That is a straightforward reason to run Depop alongside eBay rather than instead of it.

• vs Poshmark: Poshmark takes 20 percent above 15 dollars but has the buyer pay shipping, and skews to mainstream brands and an older buyer. Depop takes no selling fee and skews young and style-led.
• vs eBay: eBay has vastly more traffic and category depth, and sells by search rather than aesthetic. Better for anything that is not fashion.
• vs Vinted: Vinted also charges sellers nothing and leans toward everyday clothing at lower prices, with less emphasis on styling.