eBay sell-through rate by category

Download: PNG · WebP · SVG · 1200x630 share image

What the data shows

• 12.2% of all listings sold within 30 days.
• Computers and tablets (35.2%), cameras (33.3%) and consumer electronics (32.4%) sold fastest.
• Clothing, the biggest category by volume with 18,450 listings, sold 10.6% in 30 days. Art (7.6%) and books (6.8%) were slowest.

How we measured

Same numbers as the FlowLister eBay Listing Data Study 2026: eBay listings created with FlowLister and first published May 15 to September 15, 2026 (33,638 listings from 242 FlowLister sellers), measured October 15, 2026, so every listing had at least 30 days on eBay. Multi-unit listings and sales recorded before publishing are excluded, as in the study. A listing counts as sold if eBay reported a sale within 30 days of publishing. Categories with fewer than 20 sellers, fewer than 50 listings, or one seller over half the listings are left out (Dolls & Bears is out on that last rule). Sell-through here is per listing, not per unit. These are FlowLister sellers, not a sample of all eBay sellers.

Sources

• FlowLister eBay Listing Data Study 2026 (aggregate, read-only), measured October 15, 2026

Embed this infographic

Free to use on your site, in a newsletter or in a story. Keep the credit link. Licensed CC BY 4.0.

<a href="https://flowlister.com/infographics/ebay-sell-through-rate-by-category/"><img src="https://flowlister.com/infographics/ebay-sell-through-rate-by-category.png" alt="Bar chart from FlowLister seller data. Share of eBay listings that sold within 30 days, by category: Computers and Tablets 35.2%, Cameras and Photo 33.3%, Consumer Electronics 32.4%, Video Games and Consoles 28.9%, Health and Beauty 22.2%, Sporting Goods 19.9%, Toys and Hobbies 18.3%, Home and Garden 14.8%, Crafts 14.7%, Jewelry and Watches 14.3%, Business and Industrial 13.6%, Pottery and Glass 12.8%, Movies and TV 12.4%, Collectibles 10.9%, Sports Mem, Cards and Fan Shop 10.7%, Clothing, Shoes and Accessories 10.6%, Music 10.5%, eBay Motors 8.4%, Art 7.6%, Books and Magazines 6.8%. All listings: 12.2%." width="1600" height="2380" style="max-width:100%;height:auto" loading="lazy"></a>
<p>Source: <a href="https://flowlister.com/infographics/ebay-sell-through-rate-by-category/">eBay sell-through rate by category, FlowLister</a>, October 2026. Free to share with this credit (CC BY 4.0).</p>

Writing about this? Questions about the numbers go to founder@flowlister.com (Chris Taylor, founder).

More infographics

• Cheap items sell slowest on eBay8.6% vs 27.6%: sold in 30 days: under $15 vs $100 to $249.99
• What eBay actually keeps, by sale price30%: of the item price went to eBay fees on sales under $10
• What you keep from a $100 sale on 8 marketplaces$80 to $100: what a $100 sale pays you, depending on the marketplace

All infographics · FlowLister eBay Listing Data Study 2026